Privacy policy

Last updated: July 19, 2026

Privacy Policy

This Privacy Policy outlines how Beth Alexander Studios collects, uses, and protects your personal information when you visit our site or make a purchase.

Collecting Personal Information

When you visit our site, we collect certain information about your device, interactions with the site, and details necessary to process your purchases. If you contact us for customer support, we may collect additional information. In this Privacy Policy, we refer to any information that identifies an individual as "Personal Information". Below are the types of Personal Information we collect and the reasons for collecting them:

1. Device Information

  • Purpose of Collection: To ensure the site loads correctly for you and to analyse site usage in order to improve your browsing experience.
  • Source of Collection: Automatically collected when you access the site via cookies, log files, web beacons, tags, or pixels.
  • Shared with: Shopify (our processor).
  • Personal Information Collected: Web browser version, IP address, time zone, cookie data, pages viewed, search terms, and your interactions with the site.

2. Order Information

  • Purpose of Collection: To fulfill orders, process payments, arrange shipping, send invoices and order confirmations, communicate with you, screen orders for fraud or risks, and, if you’ve opted in, to send you promotional information.
  • Source of Collection: Directly collected from you when you place an order.
  • Shared with: Shopify and Australia Post.
  • Personal Information Collected: Name, billing and shipping addresses, payment details (including credit card information), email address, and phone number.

Sharing Personal Information

We share your Personal Information with trusted service providers to help us operate our services and fulfill our contractual obligations with you, as described above. These are some examples of how we may share your Personal Information:

  • Shopify: We use Shopify to power our online store. You can learn more about how Shopify handles your Personal Information in their Privacy Policy here.
  • Legal Requirements: We may also share your Personal Information to comply with applicable laws or legal requests (e.g., subpoenas, search warrants), or to protect our rights.

Behavioural Advertising

As mentioned above, we use your Personal Information to provide targeted advertisements or marketing communications that we think may be of interest to you. For example:

  • Advertising Partners: We share information about your site usage, purchases, and interactions with our ads across other websites with our advertising partners. Some of this data is shared directly with them, while in some cases, we use cookies or similar technologies (which you may consent to, depending on your location).

Using Personal Information

We use your Personal Information to provide our services, which includes:

  • Offering products for sale
  • Processing payments
  • Shipping and fulfilling your orders
  • Keeping you informed about new products, services, and special offers

Retention of Personal Information

When you place an order through our site, we will retain your Personal Information for our records unless or until you request its deletion. For more details on your right to erasure, please refer to the ‘Your Rights’ section below.

GDPR Rights and Data Transfers

If you are a resident of the EEA, you have the right to access your Personal Information, transfer it to another service, and request that it be corrected, updated, or deleted. To exercise any of these rights, please contact us using the details provided above.

To learn more about how we ensure compliance with the GDPR during these transfers, please refer to Shopify's GDPR Whitepaper: Shopify GDPRWhitepaper.

Cookies

A cookie is a small file that is placed on your device when you visit our site. We use various types of cookies, including:

  • Functional cookies: To enable features like login and region selection.
  • Performance cookies: To track how the site is being used, such as whether it's your first visit or if you’re a returning visitor.
  • Advertising cookies: To show relevant ads to you on other websites.
  • Social media/content cookies: To allow you to share content on social platforms or engage with content.

Cookies help improve your browsing experience by remembering your preferences and actions across pages, so you don’t have to re-enter this information each time you visit. They also help us understand how people use the site and improve our services.

Contact Us

If you have any questions about our privacy practices or wish to file a complaint, please reach out to us at hello@bethalexanderstudios.com